THE FIT CO. TEAM
THE FIT CO. TEAM
STEVEN MADEN
I started personal training in 2009. Initially mainly coaching 1-1 sessions working with a variety of clients who all helped me to build a confidence & belief in the programming that I delivered which helped them work to their own individual goals in a challenging yet fun environment. In total I worked for 6.5 years in England before moving to Perth/Australia in late 2015.
In Australia Iβve mainly coached group semi private training sessions with a little bit of 1-1 coaching. I helped build 3 semi-private facilities up to over 200 members, until I decided to start my own family health and fitness business.
The Fit Co is how I hope to be able to pass on my knowledge of 13 years of programming & nutrition to help every person improve their life not only physically but mentally, as well and to continually educate myself, so that I can always offer the most up to date evidence based advice.
NAOMI MADEN
I've loved the gym and training for as long as I can remember. After school I got into boxing, Les Mills and all kinds of fitness classes, before falling in love with the balance of strength and conditioning. I love challenging myself, I love feeling strong, and I love being part of a gym community.
My husband Steve and I have been together for over 10 years, and much of that time has been spent in and around the gym. Four years ago we opened The Fit Co. together, and it has had my whole heart from day one. I've been here as co-founder, looking after the business behind the scenes, and as a member training alongside you.
I'm a mum of three, and I've been through the ups and downs that real life brings. It took time to find a good relationship with food and a balance that worked for me. The mental changes it gave me are what have stayed with me most.
Now I'm stepping onto the floor as a Coach in Training, bringing years of my own training and life experience as I grow into the role alongside Steve and Shane. I want to help every member feel what I've felt, and to be a friendly face for anyone on their own health and fitness journey.
LORNA MCCARTHY
With a strong background in sports, health and fitness have always been at the core of my life. Growing up, I played soccer at club, county, and provincial levels, along with Gaelic football and camogie. These experiences taught me from a young age to focus on exercise for performance and strength, a philosophy I carry with me today.
In recent years, Iβve enjoyed pushing my own boundaries by taking on challenges like a half Ironman and an Ultramarathon. I believe we are never too old to learn or try something new. Iβm incredibly passionate about helping our members discover their potential and embrace their own challenges also.
I believe health is multifacetedβencompassing physical, mental, and emotional wellbeing. I encourage finding balance between yin and yang energies as a foundation for overall health. My qualifications include Cert III and IV in Fitness, 250 hours of yoga teacher training, and Iβm currently pursuing a Bachelor of Health Science in Acupuncture. I also hold a BA in Social Care Work and I have worked as a Disability Support Worker for 17 years, supporting people from all walks of life.
I genuinely care about the wellbeing of every person and I aim to be a listening ear and a helping hand to all our members on their health journeys.
SHANE FARRELL
Originally I am from Ireland, but have been living in Australia for 10 years & I love the healthy active lifestyle it brings.
Iβve always played various sports when I was young, and mainly Gaelic football as I grew older. I found strength training key to reducing injuries and keeping strong.
I have always enjoyed working and helping people and have a huge passion for pushing people out of their comfort zone and achieving goals.
I qualified with a Degree in Recreation & leisure management, coaching sports teams & continual education to pass on and create a healthier lifestyle to all our members.

